A new way of pricing hyped watches

In a recent post, I discussed the notion that the “retail price” of a hyped watch is pretty irrelevant when it comes to your purchase decision on that watch. This got me thinking… perhaps there is a way for brands to capitalise on this, and approach the pricing and selling of hyped watches differently.

Be Like Amazon

I decided to do another book summary post, since I found it so useful and insightful. This one is by brothers Jeffrey Eisenberg and Bryan Eisenberg, writing with Roy H. Williams. They analyse Amazon’s principles through the eyes of two imaginary characters on a road trip. The book is basically a dialogue between the older…

The Watch Industry’s Biggest Problems In 2019 & Beyond

I recently read an article on aBlogtoWatch (ABTW) on this topic, and it was thoroughly detailed and interesting enough for me to want to write this. The post was inspired by a Morgan Stanley publication entitled “DTC and the Bullwhip Effect” which you can read in full here. It is a broker report, covering Richemont and…

Why Better Products Don’t Always Win

You may have superior technology or a great feature set, but if your product doesn’t create value for the customer, its chance of success is slim. Flickr/d7 We’ve heard a number of CEOs say, “Our product is more advanced than anything else on the market. How can we fail?” Unfortunately, you don’t have to look…

Secrets of the 10 Most-Trusted Brands

There’s no better way to dissect the how-tos of branding than to dig deep into the companies everybody knows and trusts. To accomplish this, Entrepreneur teamed with The Values Institute at DGWB, a Santa Ana, Calif.-based think tank that focuses on brand relationships, on a consumer survey that explored the reasons some brands manage to…

Beat the clock: Choosing the best meeting time

The best time for a meeting is 3:30 p.m. on Monday. That’s the verdict of Mark Ellwood, who runs Toronto-based consultancy Pace Productivity Inc., after analyzing extensive data he has collected over the years about people’s expenditure of time at work, through electronic devices called Timecorders that capture what they are doing. Mr. Ellwood started…