Happiness versus Relief

What is the difference between happiness and relief, and how does this apply to watch collecting? This is a discussion about our inner-critic, and our inner-cheerleader – along with some thoughts about pursuing lasting joy; not only when it comes to watch collecting, but life in general.

Why every budding watch collector needs a mentor

There are many watch collectors who have been collecting for several decades, and have seen and experienced countless watches over the years. Particularly in today’s hype market, this fact is more relevant now than ever before… because these more experienced collectors have had the privilege of experiencing the watches without all the associated ‘noise’ that comes with hype. They have a perspective which many will fail to gain through experience today. This post is about why budding collectors should seek their advice and learn from these veterans.

NFTs and watches

Watches and NFTs might seem like a pointless combination; after all, we enjoy wearing the watches we own, so what’s the point of having a digital version? In this post, I dig into NFTs and conduct a few thought experiments and draw some analogies with the success of the famous Bored Ape Yacht Club.

Watch collecting and the winner’s curse

The winner’s curse is not a new concept, and it came up recently in an online newsletter, and got me thinking about how it applies to watches. As always, I look forward to your feedback on the topic.

Reciprocation bias and watch collecting

Authorised dealers can sometimes act like you owe them something more than the retail price of a watch, simply for being allocated the watch. I figured we could talk about this in more detail, and consider how the reciprocation bias comes into play.

A new way of pricing hyped watches

In a recent post, I discussed the notion that the “retail price” of a hyped watch is pretty irrelevant when it comes to your purchase decision on that watch. This got me thinking… perhaps there is a way for brands to capitalise on this, and approach the pricing and selling of hyped watches differently.