Pleasure vs. Happiness

Dr. Robert Lustig, Emeritus Professor at the University of California, wrote a book entitled “The Hacking of the American Mind”. He discusses “Pleasure vs Happiness”… and talks about how these two concepts are VERY different. I will discuss some of his content, and try and relate it to watch collecting.

Visiting Rexhep Rexhepi

The horizon, unlike the equator or North Pole, isn’t a static property or location on Earth. It is a local phenomenon, where the convexity of the earth limits visibility distance. If you take a 6ft tall person for example… their ‘visible distance’ would stretch just over 3 miles (~5km); whereas a bird flying at an altitude of 1 mile would have visibility stretching about 100 miles in every direction. Read on, to figure out what this has to do with watches!

The hunt

Have you noticed how watch collectors seem to refer to their hobby as a disease? Why is that? Many collectors will attest to the fact that no matter how ‘grail worthy’ a new purchase may be, they always seem to tire of it eventually. Why is that?

A Brief History: The Rolex Day-Date

In 2016, Rolex landed the number one spot on the Reputation Institute’s annual rankings, up from number 4 in 2015. This is when the olive-green dial, Rolex’s signature colour was released, as shown in the header image. Credit for that picture goes to Time and Tide here and I used this picture because the green dial is…

What is the ‘grail watch’ for watch collectors?

Watch people often talk about grail watches. My personal definition: A watch which is currently unaffordable to me, but one which I hope to own someday. I also define it as something that is “within the realms of possibility, but not quite a certainty”. Now I am aware that not everyone shares this definition, and…