Start watch collecting in 2022

This post sets out the ‘state of play’ in the world of watches and provides some food for thought to any budding horologist who might find themselves going down the rabbit hole.

Pleasure vs. Happiness

Dr. Robert Lustig, Emeritus Professor at the University of California, wrote a book entitled “The Hacking of the American Mind”. He discusses “Pleasure vs Happiness”… and talks about how these two concepts are VERY different. I will discuss some of his content, and try and relate it to watch collecting.

Consumerism and respect

All watches are not for everyone… that’s the beauty of our hobby. If you don’t like a watch, that’s your business. If you’d like to offer feedback to the watchmaker or company selling the watch, that’s obviously a good thing, and they ought to appreciate it. Just remember that you’re dealing with people sometimes, and these people have emotions just like you do. It would behoove you to check yourself before delivering your opinions and feedback. Except for Hublot – those are just shit 🙂

Your gut feeling

As watch collectors, we find ourselves pondering over purchase options/decisions all the time. Perhaps we often know the answers to our questions, and our brain hides it from us?

Our Present vs Future Being

I was having a conversation with a dear friend yesterday about ordering a watch and then waiting 6 months to take delivery. This led to a dialogue about delayed gratification, and I thought it was worth writing about. Nothing being said here is new, but it is a short enough post and I was overdue anyway 🙂

Who enjoys the best of us?

One of life’s greatest ironies is how often we treat friends, co-workers and even strangers … better than we treat our own family. We often preserve the best of ourselves for those who mean the least… Surely, it ought to be the other way around?