Have you ever considered that risk and luck are simply opposite sides of the same coin? This is a bunch of random musings culminating in some of my own thoughts about the watch market in March 2023, and how watch collectors should see this period as a beneficial opportunity.
Category: Marketing
Value in a story
This post is about perceived value from the perspective of watch buyers and watch makers or sellers. I argue here, that watch makers should increasingly look towards the value of storytelling to ‘create value’ for consumers.
Rolex takes on the grey market?
You’ve likely seen the news that Rolex will begin issuing certificates of authenticity to accompany pre-owned Rolex watches being sold by their authorised dealer (AD) network, as part of the new ‘certified pre-owned’ (CPO) program. I have yet to see any decent commentary on the subject, so here’s another sh*t analysis to add to the list.
MoonSwatch: Please Explain
Saturday 26 March 2022 will, without a doubt, be a day to remember in the world of watch collecting. Seeing the queues forming outside Swatch stores all over the world makes you wish Sacha Baron Cohen or Michael Moore (@tamer_lens lol!) would produce a comedy about it someday. Anyway, this post is a discussion around the psychology behind the MoonSwatch release madness.
NFTs and watches
Watches and NFTs might seem like a pointless combination; after all, we enjoy wearing the watches we own, so what’s the point of having a digital version? In this post, I dig into NFTs and conduct a few thought experiments and draw some analogies with the success of the famous Bored Ape Yacht Club.
Reciprocation bias and watch collecting
Authorised dealers can sometimes act like you owe them something more than the retail price of a watch, simply for being allocated the watch. I figured we could talk about this in more detail, and consider how the reciprocation bias comes into play.
ScrewDownCrown 