Dr. Robert Lustig, Emeritus Professor at the University of California, wrote a book entitled “The Hacking of the American Mind”. He discusses “Pleasure vs Happiness”… and talks about how these two concepts are VERY different. I will discuss some of his content, and try and relate it to watch collecting.
Have you noticed how watch collectors seem to refer to their hobby as a disease? Why is that? Many collectors will attest to the fact that no matter how ‘grail worthy’ a new purchase may be, they always seem to tire of it eventually. Why is that?
I attended a conference this week and met a young fellow who, I went on to discover, was worth over £100m. He told me the insane story of how he got this wealth, and thought I would share it with you.
The winner’s curse is not a new concept, and it came up recently in an online newsletter, and got me thinking about how it applies to watches. As always, I look forward to your feedback on the topic.
Authorised dealers can sometimes act like you owe them something more than the retail price of a watch, simply for being allocated the watch. I figured we could talk about this in more detail, and consider how the reciprocation bias comes into play.
Nearly everyone believes they would be better off spending less time on social media, and yet, they don’t actually follow through with that goal. The inescapable fear of missing out, the desire to know what is happening, seems to reel us back in. So, what is happening, watchfam?