Let’s talk about Envy

I recently had the pleasure of meeting up with a few friends I made through Instagram, and among the many topics we discussed, we explored the concept of envy in relation to watches and Instagram. It is a pretty gnarly topic which, understandably, doesn’t get discussed too often. I thought it would be interesting to explore. I’d like to thank @running_sands, @horology_ancienne and @watchguy315 for their opinions and thoughts on the matter.

How to think

It has been a while since my last post… and in this case, the connection to watches doesn’t extend beyond anything I have said before. The topic of thinking itself, is something I haven’t previously addressed explicitly, though I have probably talked around it in several ways. So here’s a first attempt!

MoonSwatch: Please Explain

Saturday 26 March 2022 will, without a doubt, be a day to remember in the world of watch collecting. Seeing the queues forming outside Swatch stores all over the world makes you wish Sacha Baron Cohen or Michael Moore (@tamer_lens lol!) would produce a comedy about it someday. Anyway, this post is a discussion around the psychology behind the MoonSwatch release madness.

Aggregation of ideologies

How does one connect Ukraine, watches, herd-mentality and even Palestine? Well, that’s essentially what I’ve done here. Unless you’ve been living under a rock, this is a topic that has overwhelmed every screen on earth for the last month, so I thought we could look into it a little more. The TLDR is this: When most people around you have a certain position, or believe one thing, then the cost of believing something else is extremely high.

Do you like the idea more than the reality?

As we collect, we find ourselves seeking advice and opinions from those around us. Inevitably, we might receive so much positive external input about a watch that the idea of owning it seems too good to ignore… and against our own better judgement, we fall into the trap of succumbing to this idea of owning that particular watch… only to find we don’t really enjoy owning it at all.

Watch collecting and the winner’s curse

The winner’s curse is not a new concept, and it came up recently in an online newsletter, and got me thinking about how it applies to watches. As always, I look forward to your feedback on the topic.