This post is about perceived value from the perspective of watch buyers and watch makers or sellers. I argue here, that watch makers should increasingly look towards the value of storytelling to ‘create value’ for consumers.
As watch collectors, we find ourselves pondering over purchase options/decisions all the time. Perhaps we often know the answers to our questions, and our brain hides it from us?
Previously, I have written about watch collectors’ addiction to both buying new watches, and social media… and how we could benefit from reducing our dopamine dependance. In this post, although related, I wanted to share some brief thoughts around motivated reasoning and how it impacts our thoughts and behaviour as collectors on Instagram.
I recently had the pleasure of meeting up with a few friends I made through Instagram, and among the many topics we discussed, we explored the concept of envy in relation to watches and Instagram. It is a pretty gnarly topic which, understandably, doesn’t get discussed too often. I thought it would be interesting to explore. I’d like to thank @running_sands, @horology_ancienne and @watchguy315 for their opinions and thoughts on the matter.
It has been a while since my last post… and in this case, the connection to watches doesn’t extend beyond anything I have said before. The topic of thinking itself, is something I haven’t previously addressed explicitly, though I have probably talked around it in several ways. So here’s a first attempt!
Saturday 26 March 2022 will, without a doubt, be a day to remember in the world of watch collecting. Seeing the queues forming outside Swatch stores all over the world makes you wish Sacha Baron Cohen or Michael Moore (@tamer_lens lol!) would produce a comedy about it someday. Anyway, this post is a discussion around the psychology behind the MoonSwatch release madness.