Value in a story

This post is about perceived value from the perspective of watch buyers and watch makers or sellers. I argue here, that watch makers should increasingly look towards the value of storytelling to ‘create value’ for consumers.

Your gut feeling

As watch collectors, we find ourselves pondering over purchase options/decisions all the time. Perhaps we often know the answers to our questions, and our brain hides it from us?

Motivated reasoning

Previously, I have written about watch collectors’ addiction to both buying new watches, and social media… and how we could benefit from reducing our dopamine dependance. In this post, although related, I wanted to share some brief thoughts around motivated reasoning and how it impacts our thoughts and behaviour as collectors on Instagram.

Let’s talk about Envy

I recently had the pleasure of meeting up with a few friends I made through Instagram, and among the many topics we discussed, we explored the concept of envy in relation to watches and Instagram. It is a pretty gnarly topic which, understandably, doesn’t get discussed too often. I thought it would be interesting to explore. I’d like to thank @running_sands, @horology_ancienne and @watchguy315 for their opinions and thoughts on the matter.

How to think

It has been a while since my last post… and in this case, the connection to watches doesn’t extend beyond anything I have said before. The topic of thinking itself, is something I haven’t previously addressed explicitly, though I have probably talked around it in several ways. So here’s a first attempt!

MoonSwatch: Please Explain

Saturday 26 March 2022 will, without a doubt, be a day to remember in the world of watch collecting. Seeing the queues forming outside Swatch stores all over the world makes you wish Sacha Baron Cohen or Michael Moore (@tamer_lens lol!) would produce a comedy about it someday. Anyway, this post is a discussion around the psychology behind the MoonSwatch release madness.