Have you ever considered that risk and luck are simply opposite sides of the same coin? This is a bunch of random musings culminating in some of my own thoughts about the watch market in March 2023, and how watch collectors should see this period as a beneficial opportunity.
Category: Sales
Framing a purchase decision
So as not to ruin the surprise, please bear with me until the conclusion! As you read this post, think about the framing of each question, and the structure of the reasoning as it relates to each section. Clearly, facts do not change, but all purchase decisions will depend on your initial bias, if any. What actually matters when buying a watch? Hold all these thoughts until the end, to see how this relates in any way to the recent watch announcement by Xhevdet Rexhepi.
NFTs and watches
Watches and NFTs might seem like a pointless combination; after all, we enjoy wearing the watches we own, so what’s the point of having a digital version? In this post, I dig into NFTs and conduct a few thought experiments and draw some analogies with the success of the famous Bored Ape Yacht Club.
Reciprocation bias and watch collecting
Authorised dealers can sometimes act like you owe them something more than the retail price of a watch, simply for being allocated the watch. I figured we could talk about this in more detail, and consider how the reciprocation bias comes into play.
A new way of pricing hyped watches
In a recent post, I discussed the notion that the “retail price” of a hyped watch is pretty irrelevant when it comes to your purchase decision on that watch. This got me thinking… perhaps there is a way for brands to capitalise on this, and approach the pricing and selling of hyped watches differently.
F.P. Journe increases prices
Recent news about retail price increases across all F.P. Journe collections has been met with mixed reactions, most of which are negative. It is not news to anyone that I am a huge fan of the brand, and do not intend to spew hate in their direction… the intent of this post is simply to share some thoughts on this topic, and as always, leave you with some food for thought. As a useful starting point, I would suggest you read my previous post about the pricing of luxury watches first.
ScrewDownCrown 