Bring a Trailer has become one of the major destinations for car enthusiasts to find the next classic or cult machine to add to their garage. With this in mind, I wanted to talk about Doublewrist; a platform taking the same auction model and applying it to watches. The founder is a California-based lawyer who I met via Instagram, and we’ve grown to become friends over time. Since I think the concept is actually awesome, I thought it deserved some attention.
I recently watched a TED Talk entitled “The counterintuitive way to be more persuasive” – the talk was about the Dilution Effect. In this talk, organizational psychologist Niro Sivanathan discusses this cognitive quirk that weakens our strongest cases, and he reveals why brevity is the true expressway to persuasion.
What is the cost of an item? The price tag is a matter of fact, but how often do people really think about the true cost of an item when weighing it against the benefits of ownership?
We summarise the defining traits of the Homo Economicus, and contrast these traits with the watch collector
If we can concede that ‘hype’ is unpredictable, and that watch prices have no underlying rationale such as defined supply/demand constraints, then we must agree that buying watches for potential financial gain is simply speculation.
Musings on creativity, and the future of the market for independent watchmakers