Have you ever considered that risk and luck are simply opposite sides of the same coin? This is a bunch of random musings culminating in some of my own thoughts about the watch market in March 2023, and how watch collectors should see this period as a beneficial opportunity.
Category: Strategy
Value in a story
This post is about perceived value from the perspective of watch buyers and watch makers or sellers. I argue here, that watch makers should increasingly look towards the value of storytelling to ‘create value’ for consumers.
Rolex takes on the grey market?
You’ve likely seen the news that Rolex will begin issuing certificates of authenticity to accompany pre-owned Rolex watches being sold by their authorised dealer (AD) network, as part of the new ‘certified pre-owned’ (CPO) program. I have yet to see any decent commentary on the subject, so here’s another sh*t analysis to add to the list.
A new way of pricing hyped watches
In a recent post, I discussed the notion that the “retail price” of a hyped watch is pretty irrelevant when it comes to your purchase decision on that watch. This got me thinking… perhaps there is a way for brands to capitalise on this, and approach the pricing and selling of hyped watches differently.
The future of buying and selling watches
Bring a Trailer has become one of the major destinations for car enthusiasts to find the next classic or cult machine to add to their garage. With this in mind, I wanted to talk about Doublewrist; a platform taking the same auction model and applying it to watches. The founder is a California-based lawyer who I met via Instagram, and we’ve grown to become friends over time. Since I think the concept is actually awesome, I thought it deserved some attention.
Do you have the right to sell your watches?
Anyone who has been collecting watches for more than a couple of years will recall a time when they were able to buy today’s most desirable watches right out an authorised dealer’s display cabinet. Today you might be labelled a “flipper” and blacklisted by a brand for selling something you rightfully own and should be able to do with as you please. Is that right?
ScrewDownCrown 