How do you define yourself?

If you speak to any branding consultant, designer or architect, they’ll tell you about how clients tend to have an easier time conveying what they don’t like about a design, sketch or draft… rather than what they would prefer instead. People manifest this dynamic in designing their lives too. This has consequences for watch collecting too.

A new era of marketing in the watch world

Digital marketing expert Carlos Gil runs a marketing agency and social media consultancy, serving Fortune 500 clients and helping them navigate their digital transformation. In his book, “The End of Marketing” Gil offers a wealth of insights and I will share some below. In particular, I’d like to dig deeper into my hypothesis that Vacheron Constantin has formally entered the world of micro-influencer marketing on social media… and it might be the first ‘big brand’ to do so.

Doing the work required to have an opinion

As Rabbi Moses ben Maimon (1135–1204), commonly known as Maimonides, said: “Teach thy tongue to say I do not know, and thou shalt progress.” I have previously written about many of our biases when it comes to watches, and thought I’d share another take on the matter. Many of us hold an opinion on watches and watch collecting, but how many put in the relevant work required in order to have this opinion?

10 irrational human behaviours and how they apply to watch collecting

Dan Ariely is one of the most interesting people I have ever come across… I could go on about his various TED talks or the rest of his incredible CV – but you can enter that rabbit hole another time. Today, I wanted to cover Chris Yeh’s Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions. It’s one of Ariely’s most fascinating books… and takes a peek into the predictable psychology that powers human actions and reactions. As always, I’ll try and pick out some lessons we can apply to our world of watches. Here’s Ariely’s list…

Editing photos in Adobe Lightroom for use on Instagram

This is a deviation from my usual topics, but hopefully some will find it useful! Recently I had some issues with photos being a little blurry when posted to Instagram, so I decided to do some investigation on the best approach to editing and exporting in Adobe Lightroom.

The Paradox of Choice – quasi book summary and discussion

Barry Schwartz is an American psychologist, Professor of Social Theory and Social Action at Swarthmore College, and since 2016 has been visiting professor at the University of California, Berkeley. His work focuses on the intersection of psychology and economics… He is also the author of the book “The Paradox of Choice” and he talks about the concepts from the book in this TED talk. In this post I wanted to outline some of the key points he makes, and connect them to a watch collector’s decision-making processes.