The hunt

Have you noticed how watch collectors seem to refer to their hobby as a disease? Why is that? Many collectors will attest to the fact that no matter how ‘grail worthy’ a new purchase may be, they always seem to tire of it eventually. Why is that?

Your gut feeling

As watch collectors, we find ourselves pondering over purchase options/decisions all the time. Perhaps we often know the answers to our questions, and our brain hides it from us?

Motivated reasoning

Previously, I have written about watch collectors’ addiction to both buying new watches, and social media… and how we could benefit from reducing our dopamine dependance. In this post, although related, I wanted to share some brief thoughts around motivated reasoning and how it impacts our thoughts and behaviour as collectors on Instagram.

Our Present vs Future Being

I was having a conversation with a dear friend yesterday about ordering a watch and then waiting 6 months to take delivery. This led to a dialogue about delayed gratification, and I thought it was worth writing about. Nothing being said here is new, but it is a short enough post and I was overdue anyway 🙂

Let’s talk about Envy

I recently had the pleasure of meeting up with a few friends I made through Instagram, and among the many topics we discussed, we explored the concept of envy in relation to watches and Instagram. It is a pretty gnarly topic which, understandably, doesn’t get discussed too often. I thought it would be interesting to explore. I’d like to thank @running_sands, @horology_ancienne and @watchguy315 for their opinions and thoughts on the matter.

How to think

It has been a while since my last post… and in this case, the connection to watches doesn’t extend beyond anything I have said before. The topic of thinking itself, is something I haven’t previously addressed explicitly, though I have probably talked around it in several ways. So here’s a first attempt!