The Paradox of Choice – quasi book summary and discussion

Barry Schwartz is an American psychologist, Professor of Social Theory and Social Action at Swarthmore College, and since 2016 has been visiting professor at the University of California, Berkeley. His work focuses on the intersection of psychology and economics… He is also the author of the book “The Paradox of Choice” and he talks about the concepts from the book in this TED talk. In this post I wanted to outline some of the key points he makes, and connect them to a watch collector’s decision-making processes.

Will the Apple Watch kill the luxury watch industry?

According to Neil Cybart at Above Avalon (the world’s top ranked Apple analyst), it took just over five years for the installed base of the Apple Watch to surpass 100 million people, and its growth trajectory continues to accelerate. What does this mean for the ‘traditional’ Swiss watch industry, and how should they react? A 14-year-old who wears an Apple watch today, will have worn nothing else until they’re old enough to afford a Rolex – The question is, when this day comes, will they want one?

Try it – you might actually like it!

A few days ago I was reading this post about how our preconceived notions might hinder our decision-making… I thought it was so applicable watches, and wanted to share it here with a few comments.

Phillips collaborates with watchmakers

So, it seems Phillips, in association with Bacs and Russo, are now doing collaborations with watchmakers to create limited editions for friends of the auction house. A brief chat with my friend @running_sands helped shed some light on this new development.

A discussion about the pricing of luxury watches

As certain watches gain popularity and resell for multiples of the original retail price, this post aims to discuss some of the pricing dynamics in the watch world, and think through the considerations a brand would need to make before setting the price of a watch. It is simply a discussion and thought experiment, hope you find it interesting.

How does watch allocation work?

A week ago @nycwatchguy started blogging too – which is good news for the watchfam. In his most recent post he discusses “The rules of engagement” for brands in the watch world… and I thought I would share some frameworks to help folks understand with a little more detail how brands think about the process of allocating a watch to a client. I still agree with him, that it would be nice if brands were more transparent, however, I think we should not hold our breath.