Dr. Robert Lustig, Emeritus Professor at the University of California, wrote a book entitled “The Hacking of the American Mind”. He discusses “Pleasure vs Happiness”… and talks about how these two concepts are VERY different. I will discuss some of his content, and try and relate it to watch collecting.
Visiting Rexhep Rexhepi
The horizon, unlike the equator or North Pole, isn’t a static property or location on Earth. It is a local phenomenon, where the convexity of the earth limits visibility distance. If you take a 6ft tall person for example… their ‘visible distance’ would stretch just over 3 miles (~5km); whereas a bird flying at an altitude of 1 mile would have visibility stretching about 100 miles in every direction. Read on, to figure out what this has to do with watches!
Consumerism and respect
All watches are not for everyone… that’s the beauty of our hobby. If you don’t like a watch, that’s your business. If you’d like to offer feedback to the watchmaker or company selling the watch, that’s obviously a good thing, and they ought to appreciate it. Just remember that you’re dealing with people sometimes, and these people have emotions just like you do. It would behoove you to check yourself before delivering your opinions and feedback. Except for Hublot – those are just shit 🙂
The hunt
Have you noticed how watch collectors seem to refer to their hobby as a disease? Why is that? Many collectors will attest to the fact that no matter how ‘grail worthy’ a new purchase may be, they always seem to tire of it eventually. Why is that?
Your gut feeling
As watch collectors, we find ourselves pondering over purchase options/decisions all the time. Perhaps we often know the answers to our questions, and our brain hides it from us?
Motivated reasoning
Previously, I have written about watch collectors’ addiction to both buying new watches, and social media… and how we could benefit from reducing our dopamine dependance. In this post, although related, I wanted to share some brief thoughts around motivated reasoning and how it impacts our thoughts and behaviour as collectors on Instagram.
ScrewDownCrown 