You’ve likely seen the news that Rolex will begin issuing certificates of authenticity to accompany pre-owned Rolex watches being sold by their authorised dealer (AD) network, as part of the new ‘certified pre-owned’ (CPO) program. I have yet to see any decent commentary on the subject, so here’s another sh*t analysis to add to the list.
Tag: authorised delaer
Reciprocation bias and watch collecting
Authorised dealers can sometimes act like you owe them something more than the retail price of a watch, simply for being allocated the watch. I figured we could talk about this in more detail, and consider how the reciprocation bias comes into play.
ScrewDownCrown 