Saturday 26 March 2022 will, without a doubt, be a day to remember in the world of watch collecting. Seeing the queues forming outside Swatch stores all over the world makes you wish Sacha Baron Cohen or Michael Moore (@tamer_lens lol!) would produce a comedy about it someday. Anyway, this post is a discussion around the psychology behind the MoonSwatch release madness.
Watches and NFTs might seem like a pointless combination; after all, we enjoy wearing the watches we own, so what’s the point of having a digital version? In this post, I dig into NFTs and conduct a few thought experiments and draw some analogies with the success of the famous Bored Ape Yacht Club.
Anyone who has been collecting watches for more than a couple of years will recall a time when they were able to buy today’s most desirable watches right out an authorised dealer’s display cabinet. Today you might be labelled a “flipper” and blacklisted by a brand for selling something you rightfully own and should be able to do with as you please. Is that right?
Digital marketing expert Carlos Gil runs a marketing agency and social media consultancy, serving Fortune 500 clients and helping them navigate their digital transformation. In his book, “The End of Marketing” Gil offers a wealth of insights and I will share some below. In particular, I’d like to dig deeper into my hypothesis that Vacheron Constantin has formally entered the world of micro-influencer marketing on social media… and it might be the first ‘big brand’ to do so.
As certain watches gain popularity and resell for multiples of the original retail price, this post aims to discuss some of the pricing dynamics in the watch world, and think through the considerations a brand would need to make before setting the price of a watch. It is simply a discussion and thought experiment, hope you find it interesting.
A post about the state of watch collecting, and a discussion about ways in which people collect watches, along with the impact of these choices.