When to Change Your Business Model

If a competitor offers its product for free, should you do the same in hopes of increasing market share? Dear Norm, Our small business provides government agencies and consulting firms with specialized computer models that simulate flooding. Sales have been very slow this year, and one of my partners thinks we should make the software…

Why Women Are Great Strategic Planners

…And what men can learn from them. A few days ago, I met Ben, a first-time founder who’s been working on his business idea for 10 months. I asked him to give me the two minute overview of his business idea (or the “elevator pitch” in investor speak). Instead, Ben spent the next ten minutes…