I mentioned a week ago that I am taking a course on psychology, and so this covers some of the material from the course itself. I may end up splitting this into a few parts as there is a lot I want to cover! To me, social psychology is the most interesting field of psychology. Social psychology is the branch of psychology that deals with how we have social interactions and social thoughts, what we think of ourselves, what we think about other people, how we behave in groups, how we think about different groups, and so on. It’s just extremely interesting because these are intrinsically interesting topics – everybody is interested in themselves. It is also interesting because social psychologists have come up with some really cool findings.
I recently watched a TED Talk entitled “The counterintuitive way to be more persuasive” – the talk was about the Dilution Effect. In this talk, organizational psychologist Niro Sivanathan discusses this cognitive quirk that weakens our strongest cases, and he reveals why brevity is the true expressway to persuasion.