Secrets of the 10 Most-Trusted Brands

There’s no better way to dissect the how-tos of branding than to dig deep into the companies everybody knows and trusts. To accomplish this, Entrepreneur teamed with The Values Institute at DGWB, a Santa Ana, Calif.-based think tank that focuses on brand relationships, on a consumer survey that explored the reasons some brands manage to…

Customers, Competition and Cost

Sam’s Club CEO Brian Cornell on the Essential ‘Cs’ of Leadership Sam’s Club CEO Brian Cornell once attended a conference at Apple that was designed to give corporate executives a chance to learn some of the secrets behind the late Steve Jobs’s success. Cornell recalled asking Jobs how much he relied on focus groups to…

Why Weird is Wonderful (and Bankable)

Weird is wonderful. And it’s bankable too! You know who’s weird? Astronauts. Saints. Nobel Prize winners. Scientists. People with hobbies you’ve never heard of or are afraid to try. People who speak their minds. People with both problems and (gasp) solutions. People who are (enviably) not like you. Being weird means being noticeably different. It means…

The Entrepreneur of the Decade – Steve Jobs

An interview with Steven Jobs, Inc.’s Entrepreneur of the Decade It took us all of about five minutes to decide that our Entrepreneur of the Decade would be Steven P. Jobs, co-founder of Apple Computer Inc. and founder of NeXT Inc. Granted, there are other entrepreneurs, a handful, who have enjoyed comparable success in the…