Have you noticed how watch collectors seem to refer to their hobby as a disease? Why is that? Many collectors will attest to the fact that no matter how ‘grail worthy’ a new purchase may be, they always seem to tire of it eventually. Why is that?
As watch collectors, we find ourselves pondering over purchase options/decisions all the time. Perhaps we often know the answers to our questions, and our brain hides it from us?
It has been a while since my last post… and in this case, the connection to watches doesn’t extend beyond anything I have said before. The topic of thinking itself, is something I haven’t previously addressed explicitly, though I have probably talked around it in several ways. So here’s a first attempt!
Anyone who has been collecting watches for more than a couple of years will recall a time when they were able to buy today’s most desirable watches right out an authorised dealer’s display cabinet. Today you might be labelled a “flipper” and blacklisted by a brand for selling something you rightfully own and should be able to do with as you please. Is that right?
Barry Schwartz is an American psychologist, Professor of Social Theory and Social Action at Swarthmore College, and since 2016 has been visiting professor at the University of California, Berkeley. His work focuses on the intersection of psychology and economics… He is also the author of the book “The Paradox of Choice” and he talks about the concepts from the book in this TED talk. In this post I wanted to outline some of the key points he makes, and connect them to a watch collector’s decision-making processes.
As I began seeing more Furlan Marri watches shared on Instagram, I asked myself why someone would choose this watch in the morning, when looking at their watch box. I won’t go into the background story of the brand and the reasons this is an enormously popular release; Wei Koh wrote all about it here and you can read that if you want some background.