A discussion unpicking the thought processes beneath a purchase, looking at watch characteristics and in particular, assessing the true meaning of value – which is of course going to vary depending on who you ask!
Tag: decision process
The Ambiguity Effect & Watch Collecting
When you’re considering two watches, which one would an average buyer be more likely to buy:
A watch made by a ‘traditional’ company or household name with global recognition, and an average global user rating of 4 stars out of 5 or A watch made by a largely unknown watchmaker whose name you have never heard mentioned outside the four walls of your local Redbar gathering – but rated 5 stars out of 5 by every collector you meet (admittedly a much smaller sample)?
Positive Psychology and Watches
This is a post about the concept of ‘positive psychology’ drawing on the work of Martin Seligman, and a few ways to apply the concepts to watch collecting.
The hunt
Have you noticed how watch collectors seem to refer to their hobby as a disease? Why is that? Many collectors will attest to the fact that no matter how ‘grail worthy’ a new purchase may be, they always seem to tire of it eventually. Why is that?
How to think
It has been a while since my last post… and in this case, the connection to watches doesn’t extend beyond anything I have said before. The topic of thinking itself, is something I haven’t previously addressed explicitly, though I have probably talked around it in several ways. So here’s a first attempt!
The Paradox of Choice – quasi book summary and discussion
Barry Schwartz is an American psychologist, Professor of Social Theory and Social Action at Swarthmore College, and since 2016 has been visiting professor at the University of California, Berkeley. His work focuses on the intersection of psychology and economics… He is also the author of the book “The Paradox of Choice” and he talks about the concepts from the book in this TED talk. In this post I wanted to outline some of the key points he makes, and connect them to a watch collector’s decision-making processes.
ScrewDownCrown 