The Genius of Furlan Marri

My recent post about the effect of marketing contained a hypothesis about serious watch collectors: they will buy the recently released Furlan Marri (FM) watches but won’t wear them much. This post is about the brand, and why it represents a masterclass in product launches and marketing.

Hedgehogs and Foxes in the watch industry

To summarise the concept; some people see the details in everything they do, like the fox, while others are great at having a singular vision, like the hedgehog. Going back to a critical distiction in the definition of the concept, Jim Collins says it perfectly: The Hedgehog Concept is not a goal to be the best, a strategy to be to be the best, an intention to be the best, a plan to be the best. It is an understanding of what you can be the best at. The distinction is absolutely crucial.  

Is Peter Thiel Misguiding Young Entrepreneurs?

The venture capitalist wants kids to skip college and companies to stop listing degrees as a job requirement. But will it work? Flickr/thekenyeung Looking to hire someone without a college degree? One Silicon Valley investor thinks you should. Venture capitalist Peter Thiel, who has backed some of the Valley’s most successful start-ups, has recently been…

Why Better Products Don’t Always Win

You may have superior technology or a great feature set, but if your product doesn’t create value for the customer, its chance of success is slim. Flickr/d7 We’ve heard a number of CEOs say, “Our product is more advanced than anything else on the market. How can we fail?” Unfortunately, you don’t have to look…

8 Ways to Keep Creativity Fresh While Scaling a Start-up

Ideas can grow stale once a start-up scales. We asked successful young entrepreneurs why its important to continue sparking creativity while a company is growing fast. shutterstock images The Young Entrepreneur Council asked eight successful young entrepreneurs to give their best tips for successfully scaling a start-up team, while still keeping the creative environment fresh….

8 Essential Principles of Effective Leadership

Gayle Beebe has written a book on how effective and moral leaders develop and more importantly, how they must continue to develop. Too often leaders think they have made it and stop working on themselves. Eventually they become leaders in title only. He writes in The Shaping of an Effective Leader: Our understanding of leadership…