This post sets out the ‘state of play’ in the world of watches and provides some food for thought to any budding horologist who might find themselves going down the rabbit hole.
I recently had a fascinating conversation with “D” @doobooloo about his new Furlan Marri watches, contrasting them (perhaps surprisingly) with his new R. W. Smith “micro architectural wonderland” which he recently took delivery of, after a 5 year wait! We then got onto the topic of how depreciation has changed the collecting mindset… and this post gives us a glimpse into collecting in what I call the “endgame league” – I’m sure D will disagree! I hope you enjoy the perspectives.
My recent post about the effect of marketing contained a hypothesis about serious watch collectors: they will buy the recently released Furlan Marri (FM) watches but won’t wear them much. This post is about the brand, and why it represents a masterclass in product launches and marketing.
A post about the state of watch collecting, and a discussion about ways in which people collect watches, along with the impact of these choices.
As I began seeing more Furlan Marri watches shared on Instagram, I asked myself why someone would choose this watch in the morning, when looking at their watch box. I won’t go into the background story of the brand and the reasons this is an enormously popular release; Wei Koh wrote all about it here and you can read that if you want some background.