A new era of marketing in the watch world

Digital marketing expert Carlos Gil runs a marketing agency and social media consultancy, serving Fortune 500 clients and helping them navigate their digital transformation. In his book, “The End of Marketing” Gil offers a wealth of insights and I will share some below. In particular, I’d like to dig deeper into my hypothesis that Vacheron Constantin has formally entered the world of micro-influencer marketing on social media… and it might be the first ‘big brand’ to do so.

Phillips collaborates with watchmakers

So, it seems Phillips, in association with Bacs and Russo, are now doing collaborations with watchmakers to create limited editions for friends of the auction house. A brief chat with my friend @running_sands helped shed some light on this new development.

Nudge – Improving decisions

I was reading this book by Richard Thaler and Cass Sunstein entitled “Nudge” – in the book they evaluate choices, biases and the limits of human reasoning from several perspectives. They tell stories about how they trick themselves to becoming victims of the very limitations of thought that they are describing. This is telling, because the very fact that these educated, articulate professionals can trick themselves (even though they know what is happening) demonstrates how tough it is to think clearly. We fall prey to systematic errors of judgment all the time – however, one of the ways of harnessing this issue is to help others make better decisions.

The High Priest of Horology

Benjamin Clymer, the founder of the watch-enthusiast website Hodinkee, has become a timepiece adviser to the stars.

Credit: Damon Winter/The New York Times

Thinking about a watch collection?

I recently had a conversation with my friend Vlasios… he said something which excited me, since I took it as a challenge! He said… “I always thought of watches as a useless luxury”. Soak on that for a second. There is no ‘rational’ reason to spend money on most items we purchase today. Why buy…

What is the ‘grail watch’ for watch collectors?

Watch people often talk about #grail #watches. My personal definition: A watch which is currently unaffordable to me, but one which I hope to own someday. I also define it as something that is “within the realms of possibility, but not quite a certainty”. Now I am aware that not everyone shares this definition, and…