10 irrational human behaviours and how they apply to watch collecting

Dan Ariely is one of the most interesting people I have ever come across… I could go on about his various TED talks or the rest of his incredible CV – but you can enter that rabbit hole another time. Today, I wanted to cover Chris Yeh’s Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions. It’s one of Ariely’s most fascinating books… and takes a peek into the predictable psychology that powers human actions and reactions. As always, I’ll try and pick out some lessons we can apply to our world of watches. Here’s Ariely’s list…

Michael Lewis’s Princeton Commencement Speech

Lewis’s life experiences and research has led him to believe that luck plays a huge role in determining one’s success (or lack of success). Students graduating from Princeton are by most people’s standards extremely lucky. These individuals may feel a sense of entitlement, but they should not forget the role luck has had in their…