Authorised dealers can sometimes act like you owe them something more than the retail price of a watch, simply for being allocated the watch. I figured we could talk about this in more detail, and consider how the reciprocation bias comes into play.
In a recent post, I discussed the notion that the “retail price” of a hyped watch is pretty irrelevant when it comes to your purchase decision on that watch. This got me thinking… perhaps there is a way for brands to capitalise on this, and approach the pricing and selling of hyped watches differently.
I never thought I would see the day where I wrote about Vacheron Constantin, and the post was anything other than glowing praise. Many will already know how much I love the brand, and although I only own one watch from their collection, I had, and perhaps still have every intention of owning more of them (although they probably won’t sell me one again). I think the Vacheron executives have become too arrogant, too quickly, and it is extremely disappointing; Even if this behaviour is par for the course with hype brands, people who have seen and experienced the ‘old Vacheron’ have every right to feel disappointed. Sure, this will perhaps become the new normal for the brand, but let’s talk about it anyway.