Do you like the idea more than the reality?

As we collect, we find ourselves seeking advice and opinions from those around us. Inevitably, we might receive so much positive external input about a watch that the idea of owning it seems too good to ignore… and against our own better judgement, we fall into the trap of succumbing to this idea of owning that particular watch… only to find we don’t really enjoy owning it at all.

Why Women Are Great Strategic Planners

…And what men can learn from them. A few days ago, I met Ben, a first-time founder who’s been working on his business idea for 10 months. I asked him to give me the two minute overview of his business idea (or the “elevator pitch” in investor speak). Instead, Ben spent the next ten minutes…