Why You Want the New iPad So Badly

For a certain breed of consumers, the arrival of Apple’s third-generation iPad is an occasion of  monomaniacal focus and intense anticipation. Visions of how the shiny new gadget  will revolutionize their lives fill their heads. They’re willing to sacrifice  hours waiting in line and hard-earned cash that they can ill afford to spare,  all to…

Lessons You Can Learn from Apple’s iPad Woes

As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here’s what you need to know. I was recently reading an article concerning Apple’s ongoing battle over the sale of its iPad tablet computers in China.  It seems that the technology juggernaut’s iPads are now being…