Framing a purchase decision

So as not to ruin the surprise, please bear with me until the conclusion! As you read this post, think about the framing of each question, and the structure of the reasoning as it relates to each section. Clearly, facts do not change, but all purchase decisions will depend on your initial bias, if any. What actually matters when buying a watch? Hold all these thoughts until the end, to see how this relates in any way to the recent watch announcement by Xhevdet Rexhepi.

Value in a story

This post is about perceived value from the perspective of watch buyers and watch makers or sellers. I argue here, that watch makers should increasingly look towards the value of storytelling to ‘create value’ for consumers.

Start watch collecting in 2022

This post sets out the ‘state of play’ in the world of watches and provides some food for thought to any budding horologist who might find themselves going down the rabbit hole.

Positive Psychology and Watches

This is a post about the concept of ‘positive psychology’ drawing on the work of Martin Seligman, and a few ways to apply the concepts to watch collecting.

Pleasure vs. Happiness

Dr. Robert Lustig, Emeritus Professor at the University of California, wrote a book entitled “The Hacking of the American Mind”. He discusses “Pleasure vs Happiness”… and talks about how these two concepts are VERY different. I will discuss some of his content, and try and relate it to watch collecting.

Consumerism and respect

All watches are not for everyone… that’s the beauty of our hobby. If you don’t like a watch, that’s your business. If you’d like to offer feedback to the watchmaker or company selling the watch, that’s obviously a good thing, and they ought to appreciate it. Just remember that you’re dealing with people sometimes, and these people have emotions just like you do. It would behoove you to check yourself before delivering your opinions and feedback. Except for Hublot – those are just shit 🙂