How do you decide what watch to buy?

A discussion unpicking the thought processes beneath a purchase, looking at watch characteristics and in particular, assessing the true meaning of value – which is of course going to vary depending on who you ask!

Social status and watch collecting Pt 2

A previous post I did on this topic covered the concept of ‘the status game’. This post is a step deeper, looking at how status can transcend our possessions, and permeate our beliefs, too. Do you think our beliefs confer status? Does this, in turn, inflict an unseen cost on lower social classes? How can we course-correct?

Framing a purchase decision

So as not to ruin the surprise, please bear with me until the conclusion! As you read this post, think about the framing of each question, and the structure of the reasoning as it relates to each section. Clearly, facts do not change, but all purchase decisions will depend on your initial bias, if any. What actually matters when buying a watch? Hold all these thoughts until the end, to see how this relates in any way to the recent watch announcement by Xhevdet Rexhepi.

Value in a story

This post is about perceived value from the perspective of watch buyers and watch makers or sellers. I argue here, that watch makers should increasingly look towards the value of storytelling to ‘create value’ for consumers.

Start watch collecting in 2022

This post sets out the ‘state of play’ in the world of watches and provides some food for thought to any budding horologist who might find themselves going down the rabbit hole.

Positive Psychology and Watches

This is a post about the concept of ‘positive psychology’ drawing on the work of Martin Seligman, and a few ways to apply the concepts to watch collecting.