This post is about perceived value from the perspective of watch buyers and watch makers or sellers. I argue here, that watch makers should increasingly look towards the value of storytelling to ‘create value’ for consumers.
Tag: marketing
Rolex takes on the grey market?
You’ve likely seen the news that Rolex will begin issuing certificates of authenticity to accompany pre-owned Rolex watches being sold by their authorised dealer (AD) network, as part of the new ‘certified pre-owned’ (CPO) program. I have yet to see any decent commentary on the subject, so here’s another sh*t analysis to add to the list.
Innovation and watchmaking
About a month ago, Erik Hoel wrote a post about how the decline in great minds has been caused by ‘aristocratic tutoring’ being replaced by ordinary education. This post tries to connect this idea with ‘geniuses’ in watchmaking, and what that means for the future of watchmaking innovation.
MoonSwatch: Please Explain
Saturday 26 March 2022 will, without a doubt, be a day to remember in the world of watch collecting. Seeing the queues forming outside Swatch stores all over the world makes you wish Sacha Baron Cohen or Michael Moore (@tamer_lens lol!) would produce a comedy about it someday. Anyway, this post is a discussion around the psychology behind the MoonSwatch release madness.
Aggregation of ideologies
How does one connect Ukraine, watches, herd-mentality and even Palestine? Well, that’s essentially what I’ve done here. Unless you’ve been living under a rock, this is a topic that has overwhelmed every screen on earth for the last month, so I thought we could look into it a little more. The TLDR is this: When most people around you have a certain position, or believe one thing, then the cost of believing something else is extremely high.
NFTs and watches
Watches and NFTs might seem like a pointless combination; after all, we enjoy wearing the watches we own, so what’s the point of having a digital version? In this post, I dig into NFTs and conduct a few thought experiments and draw some analogies with the success of the famous Bored Ape Yacht Club.
ScrewDownCrown 