A new way of pricing hyped watches

In a recent post, I discussed the notion that the “retail price” of a hyped watch is pretty irrelevant when it comes to your purchase decision on that watch. This got me thinking… perhaps there is a way for brands to capitalise on this, and approach the pricing and selling of hyped watches differently.

What is the ‘grail watch’ for watch collectors?

Watch people often talk about grail watches. My personal definition: A watch which is currently unaffordable to me, but one which I hope to own someday. I also define it as something that is “within the realms of possibility, but not quite a certainty”. Now I am aware that not everyone shares this definition, and…