In a recent post, I discussed the notion that the “retail price” of a hyped watch is pretty irrelevant when it comes to your purchase decision on that watch. This got me thinking… perhaps there is a way for brands to capitalise on this, and approach the pricing and selling of hyped watches differently.
Tag: patekphillipe
What is the ‘grail watch’ for watch collectors?
Watch people often talk about grail watches. My personal definition: A watch which is currently unaffordable to me, but one which I hope to own someday. I also define it as something that is “within the realms of possibility, but not quite a certainty”. Now I am aware that not everyone shares this definition, and…
ScrewDownCrown 