10 irrational human behaviours and how they apply to watch collecting

Dan Ariely is one of the most interesting people I have ever come across… I could go on about his various TED talks or the rest of his incredible CV – but you can enter that rabbit hole another time. Today, I wanted to cover Chris Yeh’s Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions. It’s one of Ariely’s most fascinating books… and takes a peek into the predictable psychology that powers human actions and reactions. As always, I’ll try and pick out some lessons we can apply to our world of watches. Here’s Ariely’s list…

Fantastic story about “Self Appraisal”

A little boy went to a telephone booth which was at the cash counter of a store and dialed a number. The store-owner observed and listened to the conversation: Boy : “Lady, Can you give me the job of cutting your lawn? Woman : (at the other end of the phone line) “I already have…