Start watch collecting in 2022

This post sets out the ‘state of play’ in the world of watches and provides some food for thought to any budding horologist who might find themselves going down the rabbit hole.

Positive Psychology and Watches

This is a post about the concept of ‘positive psychology’ drawing on the work of Martin Seligman, and a few ways to apply the concepts to watch collecting.

Pleasure vs. Happiness

Dr. Robert Lustig, Emeritus Professor at the University of California, wrote a book entitled “The Hacking of the American Mind”. He discusses “Pleasure vs Happiness”… and talks about how these two concepts are VERY different. I will discuss some of his content, and try and relate it to watch collecting.

The hunt

Have you noticed how watch collectors seem to refer to their hobby as a disease? Why is that? Many collectors will attest to the fact that no matter how ‘grail worthy’ a new purchase may be, they always seem to tire of it eventually. Why is that?

Your gut feeling

As watch collectors, we find ourselves pondering over purchase options/decisions all the time. Perhaps we often know the answers to our questions, and our brain hides it from us?

Motivated reasoning

Previously, I have written about watch collectors’ addiction to both buying new watches, and social media… and how we could benefit from reducing our dopamine dependance. In this post, although related, I wanted to share some brief thoughts around motivated reasoning and how it impacts our thoughts and behaviour as collectors on Instagram.