Reciprocation bias and watch collecting

Authorised dealers can sometimes act like you owe them something more than the retail price of a watch, simply for being allocated the watch. I figured we could talk about this in more detail, and consider how the reciprocation bias comes into play.

The momentum behind the conversation

Reciprocation. It’s the momentum behind every conversation. Do you ever learn a new word and suddenly hear it constantly? Or see a bright, tropical color and then recognize that exact hue in advertisements and fashions everywhere? I feel that way about the concept of reciprocation. Suddenly, I’m noticing that idea is everywhere. Yes, reciprocation: the…