Authorised dealers can sometimes act like you owe them something more than the retail price of a watch, simply for being allocated the watch. I figured we could talk about this in more detail, and consider how the reciprocation bias comes into play.
Tag: reciprocation
The momentum behind the conversation
Reciprocation. It’s the momentum behind every conversation. Do you ever learn a new word and suddenly hear it constantly? Or see a bright, tropical color and then recognize that exact hue in advertisements and fashions everywhere? I feel that way about the concept of reciprocation. Suddenly, I’m noticing that idea is everywhere. Yes, reciprocation: the…