Framing a purchase decision

So as not to ruin the surprise, please bear with me until the conclusion! As you read this post, think about the framing of each question, and the structure of the reasoning as it relates to each section. Clearly, facts do not change, but all purchase decisions will depend on your initial bias, if any. What actually matters when buying a watch? Hold all these thoughts until the end, to see how this relates in any way to the recent watch announcement by Xhevdet Rexhepi.

Visiting Rexhep Rexhepi

The horizon, unlike the equator or North Pole, isn’t a static property or location on Earth. It is a local phenomenon, where the convexity of the earth limits visibility distance. If you take a 6ft tall person for example… their ‘visible distance’ would stretch just over 3 miles (~5km); whereas a bird flying at an altitude of 1 mile would have visibility stretching about 100 miles in every direction. Read on, to figure out what this has to do with watches!

Consumerism and respect

All watches are not for everyone… that’s the beauty of our hobby. If you don’t like a watch, that’s your business. If you’d like to offer feedback to the watchmaker or company selling the watch, that’s obviously a good thing, and they ought to appreciate it. Just remember that you’re dealing with people sometimes, and these people have emotions just like you do. It would behoove you to check yourself before delivering your opinions and feedback. Except for Hublot – those are just shit 🙂