In a recent post, I discussed the notion that the “retail price” of a hyped watch is pretty irrelevant when it comes to your purchase decision on that watch. This got me thinking… perhaps there is a way for brands to capitalise on this, and approach the pricing and selling of hyped watches differently.
I shared a recent post by @watchanalytics on Instagram, asking people about their opinion on the Rolex Daytona, and whether its price performance was justified. Needless to say, this led to several interesting conversations, and I’d like to share some thoughts on the topic here.
According to Neil Cybart at Above Avalon (the world’s top ranked Apple analyst), it took just over five years for the installed base of the Apple Watch to surpass 100 million people, and its growth trajectory continues to accelerate. What does this mean for the ‘traditional’ Swiss watch industry, and how should they react? A 14-year-old who wears an Apple watch today, will have worn nothing else until they’re old enough to afford a Rolex – The question is, when this day comes, will they want one?
Earlier this week I posted about the evolution of watch collecting, and talked about what might happen next in the watch collecting hobby, as collecting evolves, and collectors experience decision fatigue. Quite a few people followed up with me asking about vintage watches, and even suggesting that vintage watches might be the next big thing – so I thought I’d share some thoughts on the topic and see what others think.
In the last post I mentioned “self” and touched on psychological phenomena related to the self such as: everybody notices us, we are above average, and what we do make perfect sense.
Next we move on to attribution theory, which is a theory that explores how we make sense of ourselves and others, and then onto understanding how we think about other people, and what we actually like about other people.
A number of different random events led me to write this post. First, I saw a post on Instagram where someone was offering to introduce other watch collectors to their authorised dealer to help them land some ‘hard to get’ pieces; second, I posted a story about my friend who has been kidnapped in South Africa and received a lot of support and possible avenues to assist; finally, I am doing a course on Psychology (for fun) and this topic of kindness came up again – A few thoughts came to mind which I thought I would like to note down, since I find it fascinating why we might be inclined to be kind to one another (or not).