Luck vs. Risk

Have you ever considered that risk and luck are simply opposite sides of the same coin? This is a bunch of random musings culminating in some of my own thoughts about the watch market in March 2023, and how watch collectors should see this period as a beneficial opportunity.

Value in a story

This post is about perceived value from the perspective of watch buyers and watch makers or sellers. I argue here, that watch makers should increasingly look towards the value of storytelling to ‘create value’ for consumers.

Rolex takes on the grey market?

You’ve likely seen the news that Rolex will begin issuing certificates of authenticity to accompany pre-owned Rolex watches being sold by their authorised dealer (AD) network, as part of the new ‘certified pre-owned’ (CPO) program. I have yet to see any decent commentary on the subject, so here’s another sh*t analysis to add to the list.

A new way of pricing hyped watches

In a recent post, I discussed the notion that the “retail price” of a hyped watch is pretty irrelevant when it comes to your purchase decision on that watch. This got me thinking… perhaps there is a way for brands to capitalise on this, and approach the pricing and selling of hyped watches differently.

Rolex Daytona – Why does it defy logic?

I shared a recent post by @watchanalytics on Instagram, asking people about their opinion on the Rolex Daytona, and whether its price performance was justified. Needless to say, this led to several interesting conversations, and I’d like to share some thoughts on the topic here.

Will the Apple Watch kill the luxury watch industry?

According to Neil Cybart at Above Avalon (the world’s top ranked Apple analyst), it took just over five years for the installed base of the Apple Watch to surpass 100 million people, and its growth trajectory continues to accelerate. What does this mean for the ‘traditional’ Swiss watch industry, and how should they react? A 14-year-old who wears an Apple watch today, will have worn nothing else until they’re old enough to afford a Rolex – The question is, when this day comes, will they want one?