MoonSwatch: Please Explain

Saturday 26 March 2022 will, without a doubt, be a day to remember in the world of watch collecting. Seeing the queues forming outside Swatch stores all over the world makes you wish Sacha Baron Cohen or Michael Moore (@tamer_lens lol!) would produce a comedy about it someday. Anyway, this post is a discussion around the psychology behind the MoonSwatch release madness.

The Watch Industry’s Biggest Problems In 2019 & Beyond

I recently read an article on aBlogtoWatch (ABTW) on this topic, and it was thoroughly detailed and interesting enough for me to want to write this. The post was inspired by a Morgan Stanley publication entitled “DTC and the Bullwhip Effect” which you can read in full here. It is a broker report, covering Richemont and…