Value in a story

This post is about perceived value from the perspective of watch buyers and watch makers or sellers. I argue here, that watch makers should increasingly look towards the value of storytelling to ‘create value’ for consumers.

Social status and watch collecting

Social status is formally defined as “a person’s standing or importance in relation to other people within a society” and yet, people often think of status exclusively in terms of wealth. The truth is, the concept of social status is at play everywhere; In every situation where we get the feeling that we are of value to other people, or where where we feel even an iota of elevation in our relative social position. The universal human desire for status greatly influences our culture, as well as our own behaviour and the ups and downs of our mood… turns out, this probably has a lot to do with our hobby as watch collectors too!