This post sets out the ‘state of play’ in the world of watches and provides some food for thought to any budding horologist who might find themselves going down the rabbit hole.
Tag: unimatic watches
A new era of marketing in the watch world
Digital marketing expert Carlos Gil runs a marketing agency and social media consultancy, serving Fortune 500 clients and helping them navigate their digital transformation. In his book, “The End of Marketing” Gil offers a wealth of insights and I will share some below. In particular, I’d like to dig deeper into my hypothesis that Vacheron Constantin has formally entered the world of micro-influencer marketing on social media… and it might be the first ‘big brand’ to do so.
ScrewDownCrown 