F.P. Journe increases prices

Recent news about retail price increases across all F.P. Journe collections has been met with mixed reactions, most of which are negative. It is not news to anyone that I am a huge fan of the brand, and do not intend to spew hate in their direction… the intent of this post is simply to share some thoughts on this topic, and as always, leave you with some food for thought. As a useful starting point, I would suggest you read my previous post about the pricing of luxury watches first.

Shorter product cycles and the ‘Enjoyment Gap’ for watch collectors

This post is about something I made up, called “The Enjoyment Gap” which arises as a result of watches being released too often. Collectors keep buying them as a result of the need for dopamine or to fuel the status drive, and the releases keep coming, likely a result of watch companies trying to take advantage of the buoyant market we’re in right now. So how does that play out?

Do you have the right to sell your watches?

Anyone who has been collecting watches for more than a couple of years will recall a time when they were able to buy today’s most desirable watches right out an authorised dealer’s display cabinet. Today you might be labelled a “flipper” and blacklisted by a brand for selling something you rightfully own and should be able to do with as you please. Is that right?

Sell more, buy less

I watched two seemingly unrelated TED talks, but I thought they were interestingly connected; One tackles how to get rid of things you already have, and the other offers advice around minimising the acquisition of new things. As watch collectors, this seems to summarise a conundrum we face daily!

Dopamine and watch collecting

In her book Dopamine Nation, Dr. Anna Lembke – psychiatrist, author and Chief of Stanford’s Addiction Medicine Clinic – explores why the relentless pursuit of pleasure leads to pain… and offers suggestions on what to do about it. She condenses complex neuroscience into simple metaphors often using the experiences of her patients. I thought there was some benefit in talking about the concepts at a high level, and drawing some parallels to this weird world of collecting watches.

Do you miss depreciation?

I recently had a fascinating conversation with “D” @doobooloo about his new Furlan Marri watches, contrasting them (perhaps surprisingly) with his new R. W. Smith “micro architectural wonderland” which he recently took delivery of, after a 5 year wait! We then got onto the topic of how depreciation has changed the collecting mindset… and this post gives us a glimpse into collecting in what I call the “endgame league” – I’m sure D will disagree! I hope you enjoy the perspectives.