10 irrational human behaviours and how they apply to watch collecting

Dan Ariely is one of the most interesting people I have ever come across… I could go on about his various TED talks or the rest of his incredible CV – but you can enter that rabbit hole another time. Today, I wanted to cover Chris Yeh’s Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions. It’s one of Ariely’s most fascinating books… and takes a peek into the predictable psychology that powers human actions and reactions. As always, I’ll try and pick out some lessons we can apply to our world of watches. Here’s Ariely’s list…

Watch collectors: Don’t buy what you like!

Without the aforementioned deep-diving, the purchase of any watch is more transactional. This is why you should not simply “buy what you like”. This is common advice given to new collectors, and the problem with this advice, is the very nature of what you like, is likely a temporary conclusion.