So as not to ruin the surprise, please bear with me until the conclusion! As you read this post, think about the framing of each question, and the structure of the reasoning as it relates to each section. Clearly, facts do not change, but all purchase decisions will depend on your initial bias, if any. What actually matters when buying a watch? Hold all these thoughts until the end, to see how this relates in any way to the recent watch announcement by Xhevdet Rexhepi.
This post is about perceived value from the perspective of watch buyers and watch makers or sellers. I argue here, that watch makers should increasingly look towards the value of storytelling to ‘create value’ for consumers.
You’ve likely seen the news that Rolex will begin issuing certificates of authenticity to accompany pre-owned Rolex watches being sold by their authorised dealer (AD) network, as part of the new ‘certified pre-owned’ (CPO) program. I have yet to see any decent commentary on the subject, so here’s another sh*t analysis to add to the list.
This post sets out the ‘state of play’ in the world of watches and provides some food for thought to any budding horologist who might find themselves going down the rabbit hole.
This is a post about the concept of ‘positive psychology’ drawing on the work of Martin Seligman, and a few ways to apply the concepts to watch collecting.
Dr. Robert Lustig, Emeritus Professor at the University of California, wrote a book entitled “The Hacking of the American Mind”. He discusses “Pleasure vs Happiness”… and talks about how these two concepts are VERY different. I will discuss some of his content, and try and relate it to watch collecting.