Start watch collecting in 2022

This post sets out the ‘state of play’ in the world of watches and provides some food for thought to any budding horologist who might find themselves going down the rabbit hole.

Pleasure vs. Happiness

Dr. Robert Lustig, Emeritus Professor at the University of California, wrote a book entitled “The Hacking of the American Mind”. He discusses “Pleasure vs Happiness”… and talks about how these two concepts are VERY different. I will discuss some of his content, and try and relate it to watch collecting.

Visiting Rexhep Rexhepi

The horizon, unlike the equator or North Pole, isn’t a static property or location on Earth. It is a local phenomenon, where the convexity of the earth limits visibility distance. If you take a 6ft tall person for example… their ‘visible distance’ would stretch just over 3 miles (~5km); whereas a bird flying at an altitude of 1 mile would have visibility stretching about 100 miles in every direction. Read on, to figure out what this has to do with watches!

Consumerism and respect

All watches are not for everyone… that’s the beauty of our hobby. If you don’t like a watch, that’s your business. If you’d like to offer feedback to the watchmaker or company selling the watch, that’s obviously a good thing, and they ought to appreciate it. Just remember that you’re dealing with people sometimes, and these people have emotions just like you do. It would behoove you to check yourself before delivering your opinions and feedback. Except for Hublot – those are just shit 🙂

How to think

It has been a while since my last post… and in this case, the connection to watches doesn’t extend beyond anything I have said before. The topic of thinking itself, is something I haven’t previously addressed explicitly, though I have probably talked around it in several ways. So here’s a first attempt!

Why every budding watch collector needs a mentor

There are many watch collectors who have been collecting for several decades, and have seen and experienced countless watches over the years. Particularly in today’s hype market, this fact is more relevant now than ever before… because these more experienced collectors have had the privilege of experiencing the watches without all the associated ‘noise’ that comes with hype. They have a perspective which many will fail to gain through experience today. This post is about why budding collectors should seek their advice and learn from these veterans.